Future Proof Loyalty Programme

The Future-Proof Loyalty Program is designed to provide investment protection with a set of world class technology capabilities and programs that will enable Dell EMC’s Storage, Data Protection, and Hyper-converged Infrastructure (HCI) products to provide value for the entire lifetime of applications.

The programme has been designed on the basis of 3 key principals:

1) Satisfaction Guarantees

2) Investment Protection

3) Timeless technologies

It consists of 9 elements

  • 3-year Satisfaction Guarantee. The product will do what Dell says it will do
  • Hardware Investment Protection. The hardware will keep its value, from purchase through upgrade
  • Clear Price Support. Clear and transparent pricing
  • Storage Data Reduction Guarantee
  • Never-Worry Data Migrations, making it simple to move from up to the next generation
  • All-Inclusive Software. To ensure a functional, useable system with a single purchase
  • Up to 55:1 Data Protection Deduplication Guarantee
  • Cloud Consumption for flexible On-Demand payment options for IT infrastructure
  • Cloud Enabled covers Cloud Mobility, services, Protections and Management for IT Infrastructure products

The program is available at no additional cost with the purchase of a Dell support agreement.

As one of only a few UK partners to have achieved Dell Technologies’ coveted Titanium Black status, CDW has privileged access to Dell Technologies expertise and products. Combined with CDW’s know-how in logistics of IT supply, our joint proposition holds industry-leading international capabilities to help organisations prepare for the future by embarking on the journey to digital transformation.

With any Dell purchase CDW are able to support our customers at every step from product selection to financing. Dell Financial services work in partnership with CDW to offer a range of highly flexible options to help reduce capital expenses and free up budget to cover further purchases.


For more information contact your CDW Account Manager today

1. Satisfaction Guarantee: Requires purchase of a 3-year Pro Support agreement. Compliance is based on product specifications 2. Hardware Investment Protection: Trade-In value determined based on market conditions at Dell EMC’s sole discretion. 3. Clear Price Support: Excludes SC Series. Available DP4400 and VxRail products only when ordered through MyQuotes. 4. Storage Data Reduction Guarantees: Requires customer signature and purchase of ProSupport with Mission Critical. 5. Never-Worry Data Migrations: Does not include data transfer services. Customer responsible for ensuring data is backed up. 6. Cloud Consumption: Dell Technologies flexible consumption models enabled by Dell Financial Services (DFS). 7. Cloud Enabled: Dell Technologies products leverage cloud services including mobility, protection, data services and control. 8. All-Inclusive Software: Includes select software needed to store and manage data. 9. Up to 55:1 Data Protection Deduplication Guarantee - Requires customer signature and purchase of a ProSupport, ProSupport Plus or with Mission Critical maintenance agreement