With 82% of smartphone users consulting their phones before completing their purchase in-store, the need for integration and convergence of channels to create a seamless shopping experience, has never been greater.
Responsible, ethical, and sustainable business is a top priority for consumers today. In fact, 73% of millennials (66% all consumers) are willing to pay more for sustainable products and 44% will choose an ethical brand over a non-ethical brand.
Whether it is online or offline, customer experience has never been more important. With so much competition, retailers cannot afford for the shopping experience to be a bad one. For physical stores, driving footfall is a number one priority.
63% of consumers expect personalisation as a standard service4. Retailers are exploring innovative ways to achieve nonintrusive levels of personalisation, at scale.
Always-on consumers continue to demand tighter and tighter deadlines. With a focus on convenience and speed, retailers are looking into innovative ways to repurpose their physical footprint and build networks to enhance last mile delivery.
Dell Technologies has been making strategic investments in the IoT & Edge compute market.